Vendors who sell to Amazon avoid some headache with logistics, but are limited with their scope and ability to market products.
If you are already selling on Amazon and are considering selling to Amazon, consider some of the elements below:. The Amazon Marketplace is one of the most well-known marketing channels for online retailers. To sell things on Amazon Marketplace, sellers are required to set up an account, and send Amazon a product feed.
As seen in the example below, Marketplace listings are the seller results that appear when a query is typed into the search box. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions you need to make is whether to use Fullfillment by Amazon FBA or to handle your fulfillment in house or by a service.
Using FBA can significantly impact your sales and fulfillment efficiency, but FBA may not be a good choice for your online store. Fulfillment by Amazon, often referred to as FBA is a fulfillment choice for sellers on Amazon which allots fulfillment for sellers products to Amazon. Amazon sells its own inventory on the marketplace alongside products from outside sellers. When a product from a third party merchant is purchased on Amazon, who ships that item depends on the fulfillment method selected by the retailer.
Merchants who choose to participate in FBA hand off fulfillment- packaging, sorting and shipping to Amazon. Note: FBA is a fulfillment option which sellers can choose for any or all of their products. Sellers vary on the number of products they choose to fulfill if any using FBA, depending on their margins, product category, and related seller variables.
Fulfillment by Amazon is a good option for merchants who are looking to increase shipping time and reduce time and money allotted to fulfillment. FBA products are shipped from Amazon, so they process faster and ship faster than products sent directly from the retailer. Amazon emphasizes customer service, so shoppers can rely on helpful assistance. FBA is a good way to boost your chances of getting a share of the buy box for products where shipping or other Buy Box eligibility requirements might be hard to achieve.
Amazon has worked hard to curate a brand around customer service and ease of online shopping.
Outskirts Press Self-Publishing
FBA aligns your store with that branding and lends that reputation to your store. Amazon seller fees result in a charge of a percent of total sale profits. In addition to those fees, FBA charges fees based on:. For some sellers, FBA seems like an expensive option, but keep in mind FBA encompasses fees for all of fulfillment- costs including warehousing and shipping.
Amazon Fulfillment impacts your margin for individual products, which arguably limits profitability. However, with the increase of total sale volume and exposure, FBA is likely a good investment for your online store. For example, you may make less money overall on a particular product such as a waterbottle, but you are likely to sell more waterbottles overall for a larger holistic profit.
Leverage your Facebook page , Twitter, LinkedIn contacts, and more to get the word out. When the book is published, post it on Facebook with a link back to your website with more information and a way to order, for example. You have to build buzz around your ebook. Encourage people to tell friends about your ebook and spread the word. Post content related to your book. Create contests. Do giveaways. Get creative with your marketing. You should also promote your book on your blog, get active in forums related to the topic your book is about and tell people about it, and if you have an email list , be sure to promote it there too.
You might also offer a free chapter of your ebook. That will get readers hooked so that they want more and will buy the rest of the ebook. The key is to be proactive with your marketing efforts to continually generate buzz and interest for your book. Also, if you're selling your ebooks on Amazon you can do paid ads directly on Amazon to promote your books to a highly targeted audience based on keyword searches and specific products like related books.
With a plan in place, you can finish your work and put it on sale. You want to write with authority and confidence… and passion. Remember, you can always outsource the writing to an expert as well. Make sure all your text is easy to read and understand. It's better to write in a conversational manner and not in an academic manner.
Wrapping it Up
Many experts suggest that you should write at an eight-grade writing level. Double check for grammatical errors, misspellings, etc. Make sure you have a trusted friend or even professional proofreader go over your ebook before publication. Hire a graphic designer on a site like Fiverr.
They can also lay out the interior pages too.
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By using The Balance Small Business, you accept our. Online Business Basics. By Brian Edmondson. Let me show you how to build the same type of business. As an ebook publisher, you have a few options available for selling your works. Which of these options should you go with? I recommend doing both. All of which may help to increase your ebook sales. Your aim is to sell more books. So at whatever price you can manage to sell ebooks, it is a good price. Changing your price is part of your book marketing challenges. You can change your price any time you want and as often as you want.
Choosing Amazon Kindle Keywords
This method may help you in finding the best price point for your ebook. If you see an increase in sales at a certain price point, repeat the same exercise again to check if the same pattern occurs. One, a higher price often gives a potential buyer the sense of a better product or ebook and secondly, sales at a higher price will increase your ranking much faster. Amazon always compares the price of the paperback version with the Kindle version on a book sales page by putting a strikethrough line across the print book price above the Kindle price.
It makes it look like a discount on premium pricing. So, why not make it look like a bigger discount by increasing the price of your paperback? If you use KDP Select and have five free ebook days per enrollment period, increase your price before you start offering your ebook for free.